Artificial Intelligence (AI) systems and tools have found their way into many facets of society, one of which is the sporting world. Pioneering new AI-powered innovations are helping to shape the world of sports as we know it.
Its application in sports is on the rise, and one of the main reasons for its use is to enhance the performances of players and teams. Let’s dive straight in to discover several other ways AI is being used in sports in 2024.
How is Artificial Intelligence being used to shape the sports world in 2024?
Artificial intelligence (AI) and Machine Learning (ML) software, systems, and tools are used in several major sporting disciplines, primarily to predict player performance through data analysis and then help improve performance.
AI and MI tools have several key roles, some of which are to monitor and assess players’ movements, breathing, heart rate, and speeds, otherwise known as player performance analysis. Other key areas where AI is useful are the following:
- Predictive modelling
- Real-time tracking
- Tactical insights
- Opponent analysis
- Fan engagement
- Injury prediction
- VR (Virtual Reality) experiences (Immersive Experiences)
AI also has many applications in the sports business. Some of the main areas include advertising, ticketing, online betting predictions, personalised training, scouting and recruitment, automated sports journalism, and diet plans, to name a few.
The use of AI and MI is taking the sporting world to the next level. It has and will continue to transform how we analyse and engage in sports. It gives viewers real-time statistics and helps advertisers, broadcasters, and athletes.
One of the most notable benefits of AI in sports is the instant ability to facilitate quicker and more informed decisions.
According to experts, AI is expected to reach human levels by around 2029. Less than two decades later, around 2045, some say that we will have multiplied the human biological machine intelligence of the entire civilisation by up to a billion times.
How is AI being used to improve the iGaming industry?
The iGaming industry is also being revolutionised by the application of Artificial Intelligence. For example, in their most basic form, AI tools help simplify and improve existing operating systems.
It helps detect potential fraudulent activities and can identify patterns in gambling activities to prevent gambling problems from occurring.
It helps offer the most competitive and accurate odds by using sophisticated mathematical algorithms and models that crunch huge volumes of current and historical data. AI can also improve the quality of customer service in a business and lead to smarter and more intelligent business management.
It also enhances security and improves transparency. One of the other uses of AI in the iGaming industry is to tailor/personalise the experience on an individual level with more relevant promotional offers.
What does the future look like for AI in sports?
Over the coming years, AI in sports will become more widely adopted, and it will continue to help shape sports in a number of ways. AI is here to stay, and many people agree that it’s an exciting time for everyone involved in sports, from the athletes and advertisers to the franchises and viewers.
It has come a long way in the last decade and will continue to evolve and shape the world of sports in ways we cannot yet foresee. So far, thanks to the use of AI, one of the most noticeable changes we have noticed is a huge increase in competitiveness.
The world’s biggest sports that heavily rely on AI today are basketball, football/soccer, ice hockey, tennis, cricket, and baseball, to name a few.
The companies that use AI correctly in these sports are already benefitting from increased revenue. The entire sports industry will continue to generate more revenue and break new ground wherever AI is used.
