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The Power of Unionization in the Games Industry: How Unions Can Help Video Game Workers

blankThe Games industry has seen a rise in the formation of unions over the past five years, with companies like Activision, ZeniMax, and Sega joining the trend. These unions aim to negotiate better pay and workplace policies for video game developers. However, there are still misconceptions about unions that need to be addressed. At GamesBeat Summit 2024, IGDA executive director Jakin Vela and actor Zeke Alton discussed the power of unionization and the benefits it can bring to game workers.

Vela highlighted that while most developers are supportive of unions, there is still anti-union propaganda and myths that perpetuate misunderstandings about their purpose. One common misconception is that union members are solely focused on enriching themselves at the expense of their employers. Alton added that while there may be instances where this is true, it does not take away from the fundamental concept of what a union is designed to do. Unions provide game developers with a voice at the table to address workplace policies, diversity issues, sustainability, and the end of crunch culture.

The devastating amount of layoffs currently happening in the industry has led to more discussions about unionization. Unions can provide stability and protection for workers in these uncertain times. Vela emphasized that unions offer game developers a platform to advocate for their rights and concerns.

In 2023, Sega of America’s Irvine office became unionized, demonstrating the growing trend within the industry. Alton, a member of SAG-AFTRA’s interactive media negotiating committee, shared his experience in negotiating livable wages and protections for voice actors. He noted that the conversation about unions can vary depending on the size of the company. Smaller indie studios, similar to the early days of Disney and Warner Bros., are more open to collaboration and recognizing the value of talent. However, larger triple-A studios driven by profit margins and shareholder interests pose a greater challenge for unionization efforts.

Alton highlighted the importance of educating studio leadership about the benefits of unions. He emphasized that unions are collaborative partners that contribute to a sustainable talent pool, ultimately leading to the creation of better games. Additionally, educating consumers about the issues faced by developers and garnering their support for worker empowerment initiatives, eradicating crunch culture, and promoting diversity can significantly impact the industry in a positive way.

In conclusion, the rise of unions in the games industry offers hope for better working conditions and fair treatment for game developers. While there are still misconceptions surrounding unions, efforts to educate both studio leadership and consumers about their benefits can lead to a more sustainable and inclusive industry. Unions provide a crucial voice for game developers to address workplace policies, diversity, and the end of crunch culture. Ultimately, by working together, unions and industry stakeholders can create a more supportive and prosperous environment for all.