Developing Sensible Naming Conventions for Honda’s EV Lineup
When it comes to naming their new models, automakers often keep their methods under wraps. But as the rise of electric vehicles (EVs) continues, car companies are facing a unique challenge in developing naming conventions that resonate with consumers. Honda, as it expands its EV lineup, is now confronted with the task of deciding on several new names.
Shinji Aoyama, Honda’s global executive vice president, recognizes the importance of vehicle names for customers. He acknowledges the confidence that existing names like Civic, Accord, and CR-V inspire but also acknowledges the need to find the right names for the new models. In an interview with The Drive, Aoyama expressed Honda’s dilemma and the need to make informed decisions.
Earlier this year, Honda announced its “Honda 0 Series,” a global lineup of EVs featuring various body styles. While the company has several new models in the pipeline, the names for these models have yet to be determined. However, Aoyama did confirm the arrival of a new “NSX-type” vehicle in 2028.
Aoyama also noted the struggles faced by other automakers in offering both EVs and combustion engine vehicles. He specifically mentioned Volkswagen, which introduced its ID series of EVs alongside its existing Polo, Golf, and Passat models. Aoyama’s comments indicate that Honda is closely observing how Volkswagen handles this challenge and learning from the experiences of other companies.
It is worth mentioning that other brands, such as Mercedes-Benz and BMW, have faced difficulties in naming their EVs. Mercedes initially introduced its EVs under the EQ standalone brand, later modifying it to Mercedes-EQ, and then considering other options before contemplating dropping the EQ branding altogether. BMW has faced a similar predicament with its “i” moniker, and Audi’s e-tron sub-brand has also caused confusion among consumers.
Currently, Honda only offers one EV in the United States, the Prologue, which is produced in partnership with General Motors. However, future models in the Honda 0 Series will not have any involvement with other automakers.
As Honda navigates the naming challenges for its expanding EV lineup, the company aims to find naming conventions that are sensible to consumers and reflect the brand’s vision for the future of mobility. By observing the experiences of other automakers and learning from their mistakes, Honda hopes to create names that inspire the same confidence as its existing models, while also signaling its commitment to electric vehicles.
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