Pop star The Weeknd recently unveiled a teaser trailer for his upcoming concert in São Paulo, Brazil, created using cutting-edge generative AI tools. The trailer, directed by Spanish visual artist Yza Voku, incorporates still images generated by Midjourney and animations from Runway’s Gen-3, Luma’s Dream Machine, and Google’s Veo AI video generator. These visuals capture The Weeknd’s signature neon gothic, dark disco style, featuring monstrous faces, masks, fire, lightning, and other surreal elements. The AI-generated trailer has already created excitement among fans and tech enthusiasts, showcasing the potential of generative AI in creative media.
The collaboration between The Weeknd and generative AI tools highlights the growing trend of mainstream artists embracing this technology. Despite some artists taking legal action against generative AI companies for alleged copyright violations, The Weeknd’s use of AI tools demonstrates the appeal and innovative possibilities they offer. The Weeknd’s AI trailer follows in the footsteps of Washed Out’s AI-made music video, Ye’s Vultures music video, Madonna’s concert visuals, and a music film for Jared Leto’s band 30 Seconds to Mars, all of which utilized AI tools.
Even though generative AI has faced criticism and legal challenges, it continues to gain popularity among high-profile artists due to its ability to create unique and visually captivating content. The Weeknd’s decision to incorporate generative AI in his teaser trailer not only builds anticipation for his upcoming livestream but also showcases the cutting-edge nature of the technology. The success and attention garnered by these AI-created projects demonstrate that artists are willing to embrace controversial tech, leveraging its capabilities to create new and exciting works.
