TikTok and LALIGA have once again joined forces for the second year of their collaboration, introducing the exciting LALIGA Adventure project. This initiative aims to bring together sports creators on TikTok across nine countries in the APEC region.
The partnership between LALIGA and TikTok offers numerous opportunities for sports immersion and global recognition. It allows fans to delve deeper into the world of sports through LALIGA’s extensive network, establishing a stronger connection to the game. Furthermore, by creating content on TikTok, individuals have the chance to gain international recognition and expand their presence in the global market.
The collaboration also provides a platform for sports creators to produce engaging content, reigniting the competitive spirit among Thai football enthusiasts. Namon Tingsapat, the Sports & Gaming Operations Lead at TikTok, highlights the strategic alliance’s inception amidst the remarkable expansion of the sports community within the TikTok ecosystem. In 2023, the consumption of sports-related content on TikTok increased by 95% compared to the previous year, with football emerging as the most beloved sport among Thai audiences. Football-centric hashtags such as #TikTok Thai football and #TikTok foreign football accumulated over 340 million and 2 billion views respectively in the past year.
The demand for diverse sports content beyond traditional match reviews and competition analysis is growing. There is an increasing interest in exploring the intersection of sports and fashion or delving into the off-track lifestyles of athletes. Additionally, exclusive behind-the-scenes footage and personal interactions between creators and their favorite athletes are gaining traction.
Namon explains that TikTok recognized the immense potential within the football community on their platform, which prompted their collaboration with LALIGA. They understand that the sports landscape extends far beyond just athletes, clubs, and associations. The passionate sports fans and innovative content creators play a significant role in driving the industry’s growth and contributing to its widespread popularity.
Ivan Godina, the Managing Director of LALIGA for Southeast Asia, Japan, South Korea, and Australia, acknowledges the robust football community in Thailand, mirroring that of Spain. By partnering with TikTok and other influential organizations within the sports industry, LALIGA EXTRA TIME aims to shape the future of football in Thailand. It positions itself as a pivotal hub for sports content on TikTok, empowering football fans and creators alike.
In conclusion, the collaboration between TikTok and LALIGA presents a wealth of opportunities for sports immersion, global recognition, and empowering fans and creators. By leveraging each other’s strengths, they aim to bring fresh perspectives to the realm of sports content creation and foster innovation within the industry. With a growing demand for diverse sports content, this partnership is poised to make a significant impact on the sports community on TikTok and beyond.