Now, Typeface is taking things a step further with the launch of Typeface Arc, a technology that allows users to state a high-level marketing objective and have the system automatically plan and generate all the necessary assets. These assets can include emails, images, and notifications that are all connected to create a cohesive story arc to engage customers.
According to Abhay Parasnis, CEO of Typeface, the current method of typing one prompt at a time and generating individual pieces of content quickly loses its novelty. He believes that the holy grail of marketing is user personalization and Typeface Arc aims to deliver on that goal. By automating the creation of personalized marketing campaigns and content, Typeface Arc acts on behalf of the user based on their business goals.
The Typeface platform already trains and learns an organization’s brand voice and image styles. One of the key components of the platform is the Typeface Graph, which provides a multimodal knowledge graph of an organization’s content. This fine-tuning and customization of generative AI is what powers Typeface Arc to create a full marketing journey.
Parasnis explains that Typeface Arc can be considered an agent technology, as it executes workflows on behalf of users by understanding prompt choreography and building context across multiple prompts. The system uses a custom planner for marketing and has been trained to understand prompt choreography.
With a technology like Typeface Arc, A/B testing may become a thing of the past. The system constantly evaluates how the content is performing and can adapt in real time to optimize messages and content. Parasnis believes that these marketing-driven AI agents will create a closed loop system, rendering A/B testing obsolete.
Overall, Typeface Arc represents a significant advancement in the field of generative AI. By enabling users to automate and personalize their marketing journeys, Typeface is helping companies create engaging and tailored experiences for their customers. With its integrations and agent technology, Typeface is at the forefront of responsible AI integration in business.
