Truth Social, the social media platform owned by Donald Trump’s media company, is expanding its offerings by announcing plans to launch a live TV streaming platform. This move comes in response to the growing demand for alternative platforms that prioritize free speech and offer content that is often suppressed or cancelled on other mainstream platforms.
According to a press release, the focus of the streaming platform will be on “news networks” and “religious channels” that face discrimination and censorship on other platforms. Additionally, Truth Social aims to provide a space for “family-friendly” content, including films and documentaries. By offering a diverse range of content, the platform aims to cater to a wide audience and establish itself as a permanent home for high-quality news and entertainment.
The launch of the streaming service will happen in three phases. Initially, Truth Social plans to introduce its content delivery network (CDN) for streaming on the Truth Social app, available on Android, iOS, and the web. This will allow users to access the streaming service seamlessly from their preferred devices. Following this, Truth Social intends to release over-the-top (OTT) streaming apps for phones, tablets, and other devices, further expanding its accessibility. The final phase of the rollout involves launching a streaming app specifically designed for TVs, allowing users to enjoy their favorite content on the big screen.
The Trump Media & Technology Group (TMTG) has invested significant time and resources into developing and testing the streaming service. The company claims to have conducted six months of research and development, ensuring a smooth and user-friendly experience for its audience. TMTG CEO Devin Nunes expressed excitement about the upcoming launch, emphasizing their commitment to providing a platform where high-quality news and entertainment can thrive without being suppressed or discriminated against.
While Truth Social is making strides in the social media landscape, it faces competition from other platforms that are also aiming to prioritize free speech. Elon Musk’s X has been actively working on transforming its social media site into a “video-first” platform that champions free expression. The network currently features original shows hosted by notable figures such as former congresswoman Tulsi Gabbard and former Fox Sports host Jim Rome. However, Musk recently canceled a talk show deal with former CNN anchor Don Lemon after his interview on the show’s first episode.
In terms of financial performance, Truth Social went public last month following a merger with Digital World Acquisition, a special purpose acquisition company (SPAC). However, the company’s stock experienced a slump after announcing its decision to sell more shares to raise funds. Although Truth Social is valued at billions of dollars, it has struggled to generate profits, reporting a net loss of around $49 million in 2023 with revenue just under $4 million.
As Truth Social expands its offerings and navigates the competitive social media landscape, it remains focused on providing a platform where diverse voices can be heard and quality content can thrive. By integrating a live TV streaming platform, Truth Social aims to cater to different user preferences and establish itself as a reliable and inclusive source of news and entertainment.