Uber is making a strategic move in India by rolling out a new feature called concurrent rides. This feature allows users to book up to three trips for their contacts, even if they don’t have the app or a smartphone. It’s part of Uber’s ongoing effort to capture more customers and expand its market reach.
The concurrent rides feature was quietly launched last year in several global markets, including the United States, and is now being rolled out in India in a phased manner. This move puts Uber ahead of its rivals, as it allows users to book multiple rides simultaneously, something that was not possible before.
One of Uber’s main competitors in India, Ola, has been offering two concurrent rides for some time. However, there are limitations to Ola’s service, as it does not allow users to make two bookings simultaneously using a single online payment method. With Uber’s new feature, users have the convenience of booking multiple rides at once, making it a more attractive option for customers.
The process of booking concurrent rides is simple. Once a user books a ride for a guest, they can share the trip details over WhatsApp or a text message. The message includes all the necessary information such as the driver’s name, cab model, registration number, Uber’s contact number, a link to track the ride, and a four-digit PIN to start the ride. This eliminates the need for guests to have the Uber app, making it more accessible for those without smartphones.
Furthermore, Uber has also made it possible for users to pay for these concurrent rides directly with cash or via the app. This is particularly significant in India, where cash payments are still widely used. By offering a variety of payment options, Uber is catering to the diverse needs of its customers and ensuring a seamless experience.
Overall, Uber’s concurrent rides feature is a game-changer in the Indian market. It not only allows users to book multiple rides simultaneously but also makes the process more convenient and accessible for both users and their guests. With this move, Uber is solidifying its position as a leader in the ride-hailing industry and attracting more customers who value flexibility and ease of use.
