Unity, the popular game development platform, has made a significant move by canceling its much-hated Runtime Fee. This decision comes as a result of the new CEO, Matthew Bromberg, taking steps to reconcile with the company’s base of game developers. The Runtime Fee, which previously escalated payments to Unity based on the success of games, was met with strong opposition from developers and led to the former CEO’s departure.
In a message to the community, Bromberg stated that the cancellation of the fee was made after deep consultation with customers, partners, and the community. Unity aims to be a strong partner to its developers and provide them with simple and predictable pricing. The company wants to build a partnership based on trust and align its goals with those of its customers.
While the Runtime Fee has been eliminated, Unity has announced that it will be implementing price increases in a more traditional way. Starting from January 1, 2025, Unity Pro will cost 8% more for mid-size customers, and Unity Enterprise will cost 25% more for the highest-level customers. These price increases are necessary for the company to continue investing in the development of gaming technology.
The decision to cancel the Runtime Fee and introduce price increases has been met with mixed reactions. Many developers appreciate the simplified and predictable pricing structure, as it allows them to budget and plan more effectively. However, some larger developers will bear the cost of the price increase, and Unity will be contacting them individually to discuss customized packages.
Bromberg emphasized that Unity’s commitment is to deliver value at a fair price and be a reliable long-term partner for developers. The company wants to ensure that developers feel comfortable building their businesses with Unity. By reverting to its existing seat-based subscription model and introducing price increases on an annual basis, Unity aims to provide stability and support to its customers.
It’s worth noting that while the Runtime Fee has been canceled, Unity is still planning to launch its Unity 6 game engine shortly. With the timing of the price increases going into effect at the beginning of 2025, there is now no disincentive for developers to embrace Unity 6.
Overall, Unity’s decision to cancel the Runtime Fee and introduce price increases reflects its commitment to being a better partner to game developers. The company wants to listen to its customers, deliver great software and services, and continue investing in the future of game development. While the changes may not please everyone, Unity believes that they are necessary for the company’s growth and the advancement of the gaming industry.
