Ford has just released a new downloadable content (DLC) for the 2024 Mustang Mach-E, specifically for the GT trims. This Performance Upgrade unlocks an additional 100 pound-feet of torque from the electric motors, resulting in a total output of 480 horsepower and 700 pound-feet of torque. The extra power makes the GT trims faster off the line, reducing the 0-to-60 time from 3.8 seconds to an impressive 3.3 seconds.
One notable aspect of this upgrade is that the Mach-E GT now outperforms the Porsche Macan 4S Electric in terms of acceleration. While the Macan 4S Electric takes 3.9 seconds to reach 60 mph, the overclocked Mach-E GT does it in 3.3 seconds. Only the Macan Turbo S Electric manages to surpass the Mach-E GT in terms of acceleration. Additionally, the Mach-E GT beats the Tesla Model Y Performance by 0.2 seconds in the 0-to-60 sprint.
Not only does the Mach-E GT excel in speed, but it also surpasses the Model Y Performance in terms of range. The Mach-E GT boasts an additional mile of range compared to the Model Y.
To obtain this upgrade, buyers have two options. They can choose to add it as an option when purchasing a new Mach-E GT, or they can download it through the FordPass app for any 2024 Mach-E GT already on the road. The price for this upgrade is $995 plus tax through the app, although the final cost may vary depending on the consumer’s location.
Some may argue that Ford intentionally held back the Mach-E’s full capability to sell upgrades later. However, this practice is common among automakers, as they often release upgrades and improvements in subsequent model years. The difference with this particular upgrade is that it can be easily added through software, allowing existing Mach-E GT owners to catch up with those who choose the upgrade option during their purchase.
This move by Ford highlights the increasing importance of software in the automotive industry. Chet Dhruna, the general manager of Ford’s Integrated Services team, emphasized the significance of software by stating, “Software ‘is’ the differentiator.” Ford plans to offer seamless software updates that enable new apps and services, providing customers with personalized experiences. This approach aligns with the industry trend of generating additional revenue opportunities after the initial sale, as demanded by analysts during quarterly earnings calls.
In conclusion, the new Performance Upgrade for the 2024 Ford Mustang Mach-E GT trims adds more power and improves acceleration. This upgrade puts the Mach-E GT ahead of its competitors, such as the Porsche Macan 4S Electric and Tesla Model Y Performance, in terms of both speed and range. Ford’s decision to offer this upgrade through software highlights the increasing significance of software in the automotive industry. This move allows existing Mach-E GT owners to easily enhance their vehicle’s performance without the need for mechanical modifications. As the industry continues to evolve, software updates will play a crucial role in providing customers with personalized experiences and improving overall vehicle performance.