Car makers are increasingly targeting younger buyers with unique and unconventional designs, and Cupra is no exception. The Cupra Formentor is a prime example of their efforts to capture the attention of this demographic. The brand prides itself on being “future-facing” and defying traditional norms, and the Formentor embodies these ideals.
The Formentor is not just about style; it also delivers on performance. It offers a range of powerful engines, all paired with sharp design elements and race-inspired interiors. The Formentor has been a success for Cupra, with over 120,000 units delivered worldwide last year. Its popularity among younger buyers is evident, as the average age of a Formentor buyer is 10 years younger than that of other crossover vehicles.
The Formentor lineup offers a variety of engine options to suit different preferences. The range starts with a 148bhp mild-hybrid 1.5-litre turbocharged engine, paired with a six-speed manual gearbox and front-wheel drive. The lineup also includes a plug-in hybrid version, combining a 1.5-litre turbo petrol engine with a 19.7kWh battery and an electric motor. This version offers an increased electric-only range of 62 miles and falls into the 8% benefit-in-kind (BIK) tax bracket. The most powerful engine is a 329bhp 2.0-litre turbo petrol four, delivering power to all four wheels via a seven-speed dual-clutch automatic gearbox.
The Formentor’s design has received a wide-ranging update, ensuring it remains fresh and appealing to customers, especially younger ones. The facelifted version features a new front end design, LED lights, a prominent front grille, redesigned alloy wheels, and an illuminated Cupra logo at the back. These changes align the Formentor with the upcoming Terramar SUV and establish a clear family link within the Cupra brand.
Inside the Formentor, there’s a noticeable improvement in material quality and sustainability. The dashboard design remains attractive, with bronze trim accents and a sense of character that sets it apart from other Volkswagen Group products. The car comes equipped with a larger infotainment touchscreen, running the latest MIB operating software, which enhances usability. However, some controls are still hard to see and reach while driving.
The Formentor’s engines deliver a strong and refined performance, particularly the top-range 329bhp engine and the mid-range 268bhp PHEV. The engines are audibly enhanced by interior speakers, providing a unique driving experience. The car’s chassis is competent and well-balanced, offering confidence-inspiring grip and composure. The variable-rate steering is weighted appropriately and does not become overly excitable off-center.
In terms of running costs, the Formentor offers different price points depending on the engine choice. The entry-level model starts at £27,604, making it more affordable than competitors like the BMW X2. The PHEV version offers fuel savings and a generous electric-only range, making it an attractive option for company car buyers.
Overall, the Cupra Formentor is a compelling car that appeals to younger buyers with its unique design, practicality, and driver appeal. It strikes a balance between style and functionality, offering premium-level allure at a lower price point. While the engines lack some audible soul, they deliver strong performance. The Formentor’s design updates and technological enhancements make it an appealing choice in the market, catering to the needs and preferences of younger drivers looking for something different.