Volkswagen has decided to backtrack on its plan to replace the iconic GTI name with GTX for its sporty electric cars. This decision comes after realizing that changing long-standing naming conventions may not be the best approach for introducing an electrified lineup.
In an interview with Autocar, Volkswagen COO Thomas Schäfer confirmed that the GTX name will be dropped from future EV models as the brand expands its electrified lineup to include GTI and R vehicles. The GTX sub-brand was introduced in 2019 to differentiate the electric ID models, with the “X” indicating a dual-motor and all-wheel drive configuration for performance purposes. However, with the introduction of the single-motor ID.3 GTX, this distinction became unclear.
Dropping the GTX name before it gains traction seems like an easy decision, especially since the GTI and R names are readily available. However, there are some complexities to consider. Schäfer acknowledges the importance of maintaining the performance legacy of GTI and R but admits that it’s not a straightforward process. The question arises of how to position GTI, which has traditionally been associated with performance and front-wheel drive. The modular MEB platform used for the ID series has a rear-wheel bias, which adds another layer of complexity. Perhaps a new name like GTI-X or GTIx could be considered.
On the other hand, the path for the R brand is more clear-cut. The R brand has been synonymous with “four-wheel drive performance” for the past two decades. Although Volkswagen has yet to unveil an electrified R model, concept, or otherwise, the high-performance sub-brand is expected to be EV-only by 2030.
As of now, there is no specific timeline for when the GTX name will officially disappear, and currently badged models will not be renamed. So, for the time being, GTX lives on. The most recent iteration of the GTX is the ID Buzz GTX, which was unveiled in March. However, it’s worth noting that this sports van will not be available in the U.S. market.
In conclusion, Volkswagen’s decision to backtrack on replacing the GTI name with GTX for its electric cars reflects an understanding of the importance of maintaining established naming conventions. While the GTX sub-brand aimed to differentiate the electric ID models, its execution fell short, leading to confusion and a need to revert to the iconic GTI and R names. With the electrification of the R brand on the horizon and the complexities surrounding the GTI name, Volkswagen faces challenges in defining its performance lineup in the electric era.