Volkswagen’s takeover of the Scout brand has been a topic of interest for a while now, and the anticipation is finally coming to an end. The company recently announced that it will reveal the next-generation electric vehicles at an event on October 24th. This reveal is significant as it marks 44 years since Scout’s last vehicle rolled off the production line.
While the new models are expected to have a retro design and evoke a sense of nostalgia for car enthusiasts, they won’t be the rugged gas-powered off-roaders that Scout was known for in the past. In an email announcement, Scout hinted that there wouldn’t be many teasers or details leading up to the event. However, they did provide some insight into what we can expect from the new vehicles.
According to the email, the new Scout SUV and truck will feature a bold and iconic design with multifunctional spaces for gathering and connection. These vehicles will be built for work and play, aiming to embody the ruggedness, capability, and versatility that the Scout badge represents. The email also mentioned that the vehicles will have real tactile controls and a genuine feel, addressing concerns about touch-based controls in previous Volkswagen models.
By embracing its heritage and focusing on the preferences of classic Scout vehicle enthusiasts, Volkswagen is making a smart move. These individuals appreciate the distinct sound, smell, and feel of classic American engines and design. By keeping these elements intact, Volkswagen can appeal to a specific market segment and potentially attract new customers who are drawn to the nostalgic charm of the Scout brand.
Interestingly, the reveal event for these new models is happening well in advance of their actual release, which may not occur until late 2025 or even beyond. This strategy allows Volkswagen to generate excitement and buzz around the Scout brand while giving enthusiasts something to look forward to in the coming years.
Although there is still much we don’t know about the new Scout models, the occasional drip of shadowy teaser images shared by Scout has piqued curiosity. One such image shows a high-mounted compass, which could potentially become a trademark element for the brand. However, we will have to wait until late October to get a clearer picture of what the new Scout vehicles have in store for us.
Overall, Volkswagen’s takeover of the Scout brand is an exciting development in the automotive industry. The company’s decision to lean into Scout’s heritage and cater to the preferences of classic vehicle enthusiasts shows a keen understanding of its target audience. With the reveal of the next-generation electric vehicles just around the corner, car enthusiasts and industry experts alike are eagerly awaiting what Volkswagen and the Scout brand have in store.
