Voodoo, the mobile games publisher known for popular titles like Helix Jump and Crowd City, has made a significant move in the social media landscape with its recent acquisition of BeReal for €500 million (approximately $537 million). This strategic partnership aims to expand Voodoo’s reach while also bolstering BeReal’s features, infrastructure, product development, and user growth.
BeReal is a unique social network that encourages users to share unfiltered moments from their everyday lives. Users are prompted once a day to post a photo of their immediate surroundings or activities, with a two-minute window to do so. The app gained rapid popularity in 2022 and currently boasts over 40 million active users.
Voodoo’s CEO and co-founder, Alexandre Yazdi, expressed enthusiasm about the acquisition, emphasizing the universal desire for sharing genuine experiences with close friends. Yazdi sees the potential to scale BeReal into an iconic social network for authenticity by combining Voodoo’s expertise and innovative technologies with BeReal’s loyal user base.
As part of this acquisition, BeReal’s founder and CEO, Alexis Barreyat, will step down from his current position. Aymeric Roffé, the CEO of Voodoo-owned social media app Wizz, will take over as the new CEO of BeReal. Barreyat will remain involved during the transition period before moving on to develop new products.
This collaboration between Voodoo and BeReal holds great promise for both companies. Voodoo’s expertise in mobile gaming and user engagement can help BeReal enhance its existing features and further cultivate its user base. Meanwhile, BeReal’s unique concept of sharing unedited moments aligns well with the growing trend of authenticity in social media.
By joining forces, Voodoo and BeReal have the opportunity to create a social network that stands out in an increasingly crowded digital landscape. The acquisition will likely lead to exciting developments as Voodoo leverages its know-how and advanced technologies to propel BeReal towards becoming the go-to platform for users seeking genuine connections and unfiltered experiences.
In conclusion, Voodoo’s acquisition of BeReal marks an important milestone in the evolution of both companies. The partnership holds the potential to reshape the social media landscape by offering a platform that prioritizes authenticity and real-life moments. With Voodoo’s support, BeReal is set to redefine the way users engage with social networks, creating an environment where genuine connections and unedited experiences take center stage.