Gothenburg, Sweden now offers tourists a new attraction: the World of Volvo. The city, home to Volvo since 1927, previously housed the Volvo Museum in Torslanda. However, the museum has been closed and its key models are now displayed at the heart of the World of Volvo. This new tourist destination is designed to be an ever-evolving attraction that showcases not only the history of Volvo but also provides a glimpse into the future of the brand.
The World of Volvo building itself is a modern and spacious structure, designed by Henning Larsen Architects. It features a large atrium and five levels of exhibits, all bathed in natural light. The building is free to enter and offers event spaces, an exhibition center, and a restaurant. The aim is to create a vibrant destination that captures the essence of Volvo and its Swedish heritage.
Visitors who wish to explore the exhibits will need to purchase a ticket. The journey through the World of Volvo begins with interactive features that focus on safety and sustainability. These exhibits showcase Volvo’s commitment to developing new safety systems and techniques, such as seatbelts and crash test dummies. There are also interactive displays that highlight the perils of distracted driving and allow visitors to experience a wind tunnel.
The museum also goes beyond showcasing vehicles. It aims to demonstrate that Volvo is more than just a car brand; it is human-centric and focused on using technology to improve people’s lives. One exhibit features a giant curved screen that generates shapes and visual effects based on visitors’ movements, showcasing the brand’s innovative approach.
Of course, the World of Volvo wouldn’t be complete without displaying the iconic cars that have shaped the brand’s history. Some notable models include the Volvo OV4, the brand’s first car, and the Volvo P1800 S, which gained international recognition when American teacher Irv Gordon drove it for over three million miles, setting a world record.
Overall, the World of Volvo offers a comprehensive and immersive experience for visitors. It not only delves into the brand’s rich history but also provides a glimpse into its future. With its modern design, interactive exhibits, and focus on safety and sustainability, this new attraction in Gothenburg is sure to captivate tourists and car enthusiasts alike. So, if you’re planning a trip to Sweden, be sure to add the World of Volvo to your itinerary for a truly unique and enlightening experience.
