The introduction of this strategy comes at a time when major players in the industry, such as Apple and Google, are facing fines and legal battles related to their anticompetitive practices. Apple was recently fined $1.9 billion by the European Union for its unfair treatment of music apps in Europe, while Google lost an antitrust lawsuit with Epic Games. These developments highlight the need for a more flexible and fair approach to game monetization.
With Xsolla’s Cross-Play Cross-Pay strategy, players can expect a seamless gaming experience across all platforms, including mobile, PC, console, cloud, and web. This approach aligns with the growing expectation among players to be able to engage with their favorite games on different devices and control methods. By leveraging Xsolla Launcher and Xsolla Cloud Gaming, mobile game developers can easily deploy their games across multiple platforms while maintaining consistent monetization strategies.
One of the key components of Xsolla’s strategy is the Web Shop, a leading solution for web purchases. This customizable online store allows developers to facilitate in-game web purchases and offers advanced LiveOps tools, personalized offers, discount promotions, loyalty programs, and seamless payment options. These features enhance the user experience and maximize revenue for developers.
In addition to the Cross-Play Cross-Pay strategy, Xsolla has also launched its PayPay solution in Japan. PayPay is the largest Japanese mobile payment app with 58 million users. By integrating PayPay into their payment options, game developers can expand their reach in the Japanese market and cater to the evolving needs of players.
Furthermore, Xsolla has unveiled Web Shop 2.0, an updated version of its flagship solution. This new release includes the Instant Web Shop, a templatized online store that can be set up within 24 hours. It also offers advanced LiveOps tools for sales management, personalized offers, discount promotions, loyalty programs, and one-click payments. These features enable developers to engage with players, increase player engagement and loyalty, and maximize revenue.
Overall, Xsolla’s Cross-Play Cross-Pay strategy, along with its PayPay solution and Web Shop 2.0, showcases the company’s commitment to meeting the evolving demands of the mobile gaming industry. By providing mobile game developers with a multi-platform solution and innovative monetization tools, Xsolla aims to help developers reach more players and grow their business. With the ever-changing landscape of the gaming industry, strategies like Cross-Play Cross-Pay are essential for developers to thrive in a competitive market.
