YouTube Expands Limitations on Harmful Content for Teen Viewers in Europe and the UK
YouTube has announced that it will extend its limitations on the recommendations of videos that promote specific body weights, types, and fitness levels for teenagers in Europe and the UK. This move is an expansion of the same restrictions implemented for U.S. teens in 2023. The decision comes as YouTube aims to curb the potential harm caused by repeated exposure to videos that idealize certain physical standards.
The streaming platform has identified specific categories of content that will be subject to these limitations. This includes videos that compare physical features, idealize specific fitness levels or body weights, and display social aggression in the form of non-contact fights and intimidation. YouTube recognizes that while these videos may seem innocuous when viewed individually, repeated exposure can be problematic for some teens.
The decision to implement these limitations is based on insights from YouTube’s youth and families advisory committee. Comprised of independent experts in children’s media, digital learning, and development, the committee advises on issues related to online content and its impact on teens. One key insight from the committee is that teenagers are more likely than adults to develop negative beliefs about themselves when repeatedly exposed to idealized standards in online content.
This move by YouTube aligns with the findings of various studies on body image issues among teenagers. A 2019 survey by the UK’s Mental Health Foundation revealed that a significant percentage of teens felt upset and ashamed about their body image. The report also highlighted the role of social media in contributing to these concerns. Additionally, a report by the UK Parliament’s Health and Social Care Committee emphasized the impact of online spaces on body image issues, with social media and online advertising increasing exposure to idealized body types.
YouTube’s limitations on recommended videos are an addition to its existing measures for protecting teen viewers. The platform already restricts certain content based on its Community Guidelines, including videos that share personal testimonials about eating disorders. A study by UK eating disorder charity Beat found that a majority of individuals with eating disorders had encountered harmful content related to their condition, which fueled negative thoughts and behaviors.
Allison Briscoe-Smith, a clinician, researcher, and member of YouTube’s advisory committee, emphasized the importance of guardrails to help teens maintain healthy patterns and navigate comparisons with others. These limitations from YouTube also come at a time when the Digital Services Act in Europe and the Online Safety Act in the UK have placed a greater emphasis on tech and social media companies’ responsibility to protect users, particularly children, from harmful content.
For more information on online safety for teens and children, Mashable offers comprehensive coverage. If you or someone you know is struggling with eating behaviors, you can reach out to the Crisis Text Line by texting “NEDA” to 741-741 or visit the National Eating Disorder Association website for support and resources.
Overall, YouTube’s decision to expand limitations on harmful content for teen viewers in Europe and the UK is a significant step towards promoting a safer and healthier online environment for teenagers. By addressing concerns related to body image and social aggression, YouTube is taking proactive measures to protect the well-being of its young audience.