YouTube is stepping up its game in supporting creators with a new feature called Brainstorm with Gemini. This integration with Google Gemini aims to help creators brainstorm video ideas, titles, and thumbnails. Currently in a limited experiment with select creators, YouTube plans to gather feedback before deciding on a broader rollout.
This new tool could potentially give YouTube an advantage over other social media video platforms. By offering something that is not available on competing platforms, YouTube can attract more creators to its platform. Additionally, it makes strategic sense for Google to incorporate its AI into its video platform, encouraging creators to use its AI tools rather than popular alternatives like OpenAI’s ChatGPT.
Brainstorm with Gemini is similar to another AI feature that YouTube tested back in May. This AI-powered content inspiration tool provides creators with video topic ideas based on their audience’s interests, as well as generates an outline of talking points to kickstart the creation process.
With the new integration, creators now have the option to get the same kind of help, but with Gemini. Gemini is the brand name for the family of AI large language models used across various Google products. YouTube aims to determine whether creators prefer the inspiration tool, the Gemini integration, or both when it comes to generating content ideas.
During the experiment, creators can access the feature by opening YouTube Studio and entering a video idea into the search bar. They will then be presented with two options: the inspiration tool and the Brainstorm with Gemini feature. While the inspiration tool already assists creators in generating video ideas, YouTube wants to test whether creators find it helpful to brainstorm with Gemini as well.
While platforms like TikTok and Instagram are currently leveraging Generative AI to enable creators to build digital versions of themselves, YouTube is taking a different approach. YouTube is focusing on using this technology to help creators develop their content. By providing meaningful AI-powered tools, YouTube aims to empower creators to create high-quality videos that resonate with their audience.
In conclusion, YouTube’s integration with Google Gemini through the Brainstorm feature demonstrates the platform’s commitment to supporting creators. By offering AI-powered assistance in generating video ideas, titles, and thumbnails, YouTube is positioning itself as a leading platform for content creation. The ongoing experiment will provide valuable insights on creators’ preferences, helping YouTube refine its offerings and solidify its position as the go-to platform for creators.
