When the company is going through a scandal, you must make sure to fasten the belts and stand up to get back the name and fame that would be gone down the drains. Most of the companies would take years to come out of a scandal because of the mistakes that they would make during such a crisis. But a few companies would again start their operation flawlessly and also build their brand value even better. There are certain things that aren’t to be done when the company is going through scandal, and we have mentioned the same over here in this article.
Most of the companies that have not been able to come back into the game might have ended up committing these things for sure. Well, all these points mentioned in this article might sound silly, but ignoring them can cost a company quite a bit. So, are you ready to read through the things that you should refrain from during a scandal?
- Fake publicity
A lot of people from the organization might end up indulging in fake publicity. The facts would be available already and to counter that if you try coming up with something, it would certainly show that you are trying to brush off the issue either as a very trivial one or might even end up being ignorant. Hence, it is always recommended to maintain a normal profile instead of going around and getting defamed further
- Unnecessarily appearing on media
A lot of people in the top management of the company would come in front of the media unnecessarily trying to prove their points. Especially when there is no ample data available to you, it is always recommended to appear on the media only when it is needed. Overdoing anything can call for unwanted attention, and it can make the situation even more awkward.
- Lashing out journalists and media folks
Most of the companies, out of frustration, end up behaving rudely with the media folks, and this can backfire the reputation of the company. Also, the job of these journalists is to ask you questions that can make you feel completely out of place and also uncomfortable but, handling them with dignity is definitely going to save the face of the company and also the top-management professionals.
- Trying to avoid questions
A lot of companies would avoid the questions asked by the common people regarding the scandal. This will again ignite a fire in the wrong direction, and that can lead to several other controversies. Hence, taking all the questions positively and answering it with the data would certainly help you to handle the crisis in a much better manner.
- Reacting to news
The news channels would be after issues like these, and it is their responsibility and duty to bring these things into the light. Some of the news might not be true, as well.But it is in your hands to contain the frustration and irritation. It can be annoying but, handling the situation in a mature manner can be better than reacting to issues like these.
- Not responding to Social Media comments
A lot of people would be following your brand and your organization. They might be equally worried and upset about the scandal. When they post the comments on the social media channels, it becomes the responsibility of someone to take the initiative and drive the whole team and get them to respond to these comments with facts. Ignoring these things as trivial can again flare the situation.
- Quick or slow response
At times, some of the responses from the top management folks can be extremely quick. Quick responses sent can be pretty easy to turn into rumors later because it becomes difficult to stand by with your opinions at the later stages. Quick responses might be given when you might not have sufficient data, and that shows that you are in a rush to save your face. Also, when you give slow responses, it signals that you are not prepared to handle the crisis well. Either case, it can be pretty demeaning.
- Not learning from their mistakes
Also, along with these things, a lot of companies would fail to learn from the mistakes and also keep trying to recollect the same thing over and over, which would certainly not be helpful. Thinking about strategies and alternate plans would certainly help one to come out of the scandal very well. Instead, if anyone is trying to spend too much time overthinking it would again lead to the downfall of the company.
Conclusion
Well, these are some of the topmost things that a company that is going through scandal should never indulge. With this, you are not just spoiling the reputation of the company, but it becomes difficult to make your footprint again in the industry.