Do online reviews matter?
In the traditional way of buying and selling, the word of mouth is an important factor to increase sales. The word of mouth for online market places is online customer reviews. There is a majority of customers who read and get influenced by product reviews from past customers and reviewers. So, having some positive reviews for your amazon product on the website will have a great impact on your sales. In this article, a few of the methods to get more reviews on Amazon will be discussed.
Table of Contents
- Provide a great product and quality customer service
- Customer feedback follow-ups
- Asking the top-rated amazon reviewers to review your product
- Enroll in Amazon’s Early Reviewer Program
- Use of Product Inserts
Top 5 ways to get a good number of positive reviews on Amazon
- Provide a great product and quality customer service
The first step of attracting a customer and influencing him to review your product is to satisfy him with your great product and quality customer service. Without a good product, you cannot expect a good review of it. If the quality of service is up to the level, then there is a natural possibility of attracting the customers, and the count of reviews increases. You should not advertise your products with the wrong information and showing features that they do not have. This is the primary force for a customer to leave a negative reply. Do not ever leave your customer unsatisfied at the time of delivery. Although Amazon takes care of shipping, keeping track of quality packaging, and being responsive to the customer queries are vital to impress them.Â
- Follow up asking for customer feedback
Amazon has an automatic email generator that asks for feedback whenever a customer buys your product. However, the response rate for those automated emails will be less. So, it will be helpful to lure a customer to review through your personal follow-up request for feedback after that automatic email. There are some websites to aid in sending these feedback emails to the customer, although Amazon limits the usage of these sites.
- Asking the top-rated amazon reviewers to review your product
Amazon maintains a list of top-rated reviewers based on their consistent activities on the website and honest reviews they provide. There will be contact details of these reviewers along with their names in the listing. You can get to see these details and reach out to a top-rated reviewer and ask him to review your product. Mostly the compensation for reviews will be a discounted price for the product or a free product. Amazon has illegalized the process of paying money for fake reviews to maintain the quality and genuineness of the reviews. However, it is difficult to reach out to a top-rated reviewer and get him to write a review for your own product among the thousands of sellers reaching out to him for the same cause.
- Enroll in Amazon’s Early Reviewer Program
This is a helpful initiative developed by Amazon to help the sellers to get their product known in the market during the period of its launch. It offers a reward for every selected purchaser who has reviewed the product through the program. This benefits both the seller and the customer by providing traffic to the seller’s product page and by rewarding the buyer for his review. However, the review should follow the guidelines of Amazon. The gift card can be like a reward of $1 to $5. To get enrolled in the program you need to have your brand registered in Amazon’s brand registry. Some eligibility criteria include less than five reviews; the final price for the product must be above $15, etc. Once you enter your product in the program, reviews will start to come through it.
- Use of Product Inserts
Product inserts are tiny paper sheets or cards that contain some useful information about the product or service along with some marketing requests like asking for a review. Although asking for reviews against the guidelines of Amazon is prohibited, you can ask for genuine reviews based on the product and customer service. The product insert should also provide some value to the customer like user manuals, inviting them to your email lists, and social media.Â
Conclusion
Customer reviews are the most important factor in the successful sale of a product online. Negative reviews are capable of declining the sale drastically. So, mitigation of negative reviews should also be done. Positive reviews can be obtained naturally by providing the best quality product along with consistent customer service. In cases of early stages and more competition, you can go for other legal options of getting reviews that won’t decrease the customer’s trust in your product.