WhatsApp Business has introduced a refreshed branding icon, marking a subtle but significant shift in its visual identity. This update, currently available on the latest WhatsApp Business beta for Android (version 2.25.7.6), brings a new logo that replaces the traditional “B” with a plus sign. While the app’s features remain unchanged, this design tweak reflects a broader vision of business growth and global connectivity.
New Branding Icon for WhatsApp Business
The most noticeable change in this update is the introduction of a plus sign in the WhatsApp Business logo. The previous logo featured a simple “B” at its center, but the new version aims to represent expansion and growth. This updated icon now appears across various parts of the app, including the home screen, splash screen, and notifications.
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Despite this visual refresh, the overall shape of the icon remains familiar, ensuring that users can still easily recognize it. WhatsApp Business has maintained its core identity while giving its branding a modern and progressive touch.
Symbolizing Growth and Expansion
According to WABetaInfo, the new branding update aligns with WhatsApp Business’s growing role in connecting companies with customers worldwide. The addition of the plus sign could symbolize expansion, increased opportunities, and broader reach for businesses using the platform. WhatsApp Business has become a crucial tool for small and large enterprises, enabling streamlined communication and customer engagement. The refreshed branding reflects the app’s evolving purpose without altering its core functionalities.
No Changes to Features or User Experience
While the logo has undergone a transformation, WhatsApp Business’s core tools and features remain the same. Businesses can continue to use the platform as they always have, with no disruptions to messaging, automated responses, or customer interaction. The update is purely visual, reaffirming WhatsApp Business’s commitment to maintaining a stable and familiar user experience. Users can still rely on the app for efficient communication, while the branding shift subtly emphasizes its expanding reach.
Exclusive to WhatsApp Business for Now
Notably, this branding change applies only to WhatsApp Business, with WhatsApp Messenger’s logo remaining unchanged. There is no indication of a similar rebranding effort for the standard messaging app at this time.
Additionally, the new icon update is currently available only on Android devices through the latest WhatsApp Business beta. While there is no official confirmation about its availability on iOS, reports suggest that a similar update could be introduced soon to ensure consistency across platforms.
A Step Forward in WhatsApp’s Visual Evolution
This is not the first time WhatsApp has refreshed its design elements. In 2019, the app introduced a new splash screen for Android, featuring a cleaner and more modern look. The latest branding update follows a similar trend, reinforcing WhatsApp Business’s global identity while keeping its interface user-friendly and recognizable.
AI-Powered Business Features Also in Development
Alongside the branding update, WhatsApp Business is reportedly working on new features, including AI-powered replies. A future update may allow businesses to use AI-driven responses via QR code activation, enabling automated customer interactions even when employees are unavailable.
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Users who wish to see the refreshed WhatsApp Business icon can download the latest beta version from the Google Play Store. If the update is not yet visible, it’s advisable to keep the app regularly updated to receive new features as they roll out. For iOS users, an official announcement on the update’s availability is yet to be made. However, given WhatsApp’s history of maintaining design consistency across platforms, a similar update for iOS is expected in the near future.